Do’s and Don’ts of Email Marketing

  • Do plan your email strategy
  • Do segment with your list
  • Do follow up quickly
  • Do regularly evaluate your approach
  • Do offer an obvious ”unsubscribe” within email
  • Do customize your content to match your customer
  • Don’t send out the emails for the sake of it.
  • Don’t send your emails without testing
  • Don’t forget to check emails are optimized for mobile
  • Don’t spam people’s inbox by endless emails
  • Don’t write lengthy, word-heavy emails
  • Don’t blast same email to entire database.

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