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- Do plan your email strategy
- Do segment with your list
- Do follow up quickly
- Do regularly evaluate your approach
- Do offer an obvious ”unsubscribe” within email
- Do customize your content to match your customer
- Don’t send out the emails for the sake of it.
- Don’t send your emails without testing
- Don’t forget to check emails are optimized for mobile
- Don’t spam people’s inbox by endless emails
- Don’t write lengthy, word-heavy emails
- Don’t blast same email to entire database.