Key Factors Affecting Email Delivery and Email Deliverability

Sender Reputation:

ISPs (Internet Service Providers) assess the reputation of the sender’s domain and IP address. A good sender’s reputation is built over time by sending relevant content and having recipients engage positively with your emails.

Authentication:

Properly implementing authentication protocols such as SPF (Sender Policy Framework), DKIM (Domain Keys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) helps verify the authenticity of your emails and prevents spoofing.

Content Quality:

Emails containing spammy or suspicious content are more likely to be filtered. Use clear and relevant subject lines and avoid using all caps, excessive punctuation, and trigger words commonly associated with spam.

Engagement Metrics:

ISPs consider how recipients interact with your emails. High engagement, such as opening emails, clicking on links, and marking emails as “not spam” positively affects your sender’s reputation.

List Quality:

Maintaining a clean and opt-in email list is essential. Regularly remove inactive subscribers and those who have opted out. Sending emails to purchased or rented lists can harm your sender’s reputation.

Sending Volume and Frequency:

Sudden spikes in email volume or sending too many emails in a short period of time can trigger spam filters. Gradually increase your sending volume and maintain a consistent sending frequency.

List Segmentation:

Segment your email list based on user preferences, behavior, or demographics. Sending targeted and relevant content to specific segments improves engagement and deliverability.

Bounce Management:

Monitor and manage bounce rates. High bounce rates can negatively impact your sender’s reputation. Remove invalid email addresses promptly to maintain a healthy list.

Leave a Comment

Your email address will not be published. Required fields are marked *