- Build Your Own Email List:
- Avoid renting, purchasing, or co-registering emails from third parties.
- Refrain from sharing or using shared lists with partners.
- Never engage in email harvesting or using robots to collect emails.
2. Provide a Double Opt-In:
- Use a double opt-in to ensure subscribers actively consent to receiving emails.
- Confirmation or welcome emails require subscribers to take action, confirming their interest.
3. Authenticate Your Email:
- Implement Sender Policy Framework (SPF) to confirm the sender’s identity.
- Employ DomainKeys Identified Mail (DKIM) to prevent tampering during transmission.
- Leverage Domain-Based Message Authentication, Reporting & Conformance (DMARC) for added security.
- Enhance recognition with Brand Indicators for Message Identification (BIMI) by attaching your business logo.
4. Clean Up Your Email List Regularly:
- Regularly remove unengaged users, bounced emails, and spam traps.
- Prioritize list quality over quantity for improved delivery rates.
5. Avoid Email Deny lists and Monitor Reputation:
- Implement confirmed opt-in or double opt-in for engaged recipients.
- Enforce a sunset policy to remove confirmed unengaged subscribers.
- Use real-time address validation to minimize errors.
6. Be Compliant with Internet Privacy Laws:
- Follow regulations such as CAN-SPAM, CASL, GDPR, and CCPA to ensure compliance
- Compliance doesn’t guarantee delivery but helps navigate ISP roadblocks.
7. Provide an Email Preference Center:
- Offer subscribers control over email frequency through a preference center.
- Make the preference center easily accessible to reduce friction.
8. Monitor Email Engagement Metrics:
- Track spam complaints, open rates, click-through rates, and delivery rates.
- Act quickly to address negative trends in metrics.
9. Send Relevant Content:
- Commit to sending relevant and interesting content to engage recipients.
- Consider the value of your email content from the recipient’s perspective.
10. Utilize Spam Checkers:
- Use online spam checkers to test and evaluate emails.