What is a good open rate for emails?
TheĀ average open rate for email marketing in 2023 ranges from 18%-44%, depending on the industry.
- Craft compelling subject lines that are clear, concise, and intriguing.
- Segment your email list to send targeted and relevant content.
- Personalize emails by addressing recipients by their name and tailoring content.
- Experiment with different send times to find the optimal timing for your audience.
- Write engaging preview text that complements your subject line.
- Conduct A/B testing on subject lines, send times, and content to identify what works best.
- Ensure emails are mobile-friendly for a better user experience on smartphones.
- Maintain a positive sender reputation by sending valuable and relevant content.
- Encourage engagement with clickable elements and compelling calls-to-action.
- Monitor email analytics regularly to track performance and refine your strategy.