Implement Double Opt-In:
- Require users to confirm their subscription via a double opt-in process.
- Require users to confirm their subscription via a double opt-in process.
Regularly Clean Email Lists:
- Monitor bounce rates and promptly remove consistently bouncing email addresses.
- Conduct routine email list maintenance to remove invalid or inactive addresses.
Verify Email Addresses:
- Use email verification tools to validate addresses before adding them to your list.
- Helps filter out potential typos or invalid addresses.
Maintain Consistent Engagement:
- Send regular, valuable content to keep subscribers engaged.
- Implement re-engagement campaigns for inactive subscribers.
Monitor Bounce Rates:
- Keep a close eye on bounce rates to detect trends or sudden increases.
- Investigate and address the causes of elevated bounce rates promptly.
Use Reputable Email Service Providers (ESPs):
- Choose ESPs with strong deliverability practices.
- Reputable ESPs actively manage and address bounce-related issues.