- Email List Quality
- Permission and Consent
- Email Content
- Personalization and Segmentation
- Craft compelling subject lines.
- Optimize the preheader text for context.
- Test on various devices for mobile-friendliness.
- Avoid generic or suspicious sender details.
Optimize design for different screens.
- Ensure recognizable sender information.
- Include a clear and accessible unsubscribe option.
- Promptly honor opt-out requests.