What are the benefits of improving inbox placement?

  1. Keep Lists Clean:
    • Avoid spam traps and blacklists by maintaining list hygiene.
    • Remove inactive or outdated email addresses regularly.
  2. Minimize Spam Complaints:
    • Ensure clear unsubscribe links to stay compliant.
    • Offer options to pause email communication to prevent spam reports.
  3. Focus on Engagement Metrics:
    • ISPs consider engagement, such as marking as not spam or forwarding emails.
    • Encourage replies and forwards to improve engagement rates.
  4. Utilize Preference Centers:
    • Offer preference centers to reduce unsubscribes.
    • Tailor email frequency and content based on subscriber preferences.
  5. Segment Your Email List:
    • Send emails less frequently to less engaged segments.
    • Re-engage dormant subscribers with targeted campaigns.
  6. Use Seed Testing for Deliverability:
    • Test emails with seed lists before sending to identify deliverability issues.
    • Adjust strategies based on test results to improve inbox placement.

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