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- Keep Lists Clean:
- Avoid spam traps and blacklists by maintaining list hygiene.
- Remove inactive or outdated email addresses regularly.
- Minimize Spam Complaints:
- Ensure clear unsubscribe links to stay compliant.
- Offer options to pause email communication to prevent spam reports.
- Focus on Engagement Metrics:
- ISPs consider engagement, such as marking as not spam or forwarding emails.
- Encourage replies and forwards to improve engagement rates.
- Utilize Preference Centers:
- Offer preference centers to reduce unsubscribes.
- Tailor email frequency and content based on subscriber preferences.
- Segment Your Email List:
- Send emails less frequently to less engaged segments.
- Re-engage dormant subscribers with targeted campaigns.
- Use Seed Testing for Deliverability:
- Test emails with seed lists before sending to identify deliverability issues.
- Adjust strategies based on test results to improve inbox placement.