- Establishes Sender Reputation:
Consistently sending emails at regular intervals helps establish a positive sender reputation with email service providers (ESPs) and internet service providers (ISPs).
A consistent sending pattern indicates to ISPs that you are a legitimate sender who provides valuable content to subscribers.
- Builds Recipient Engagement:
Regularly sending emails keeps your brand top-of-mind with subscribers and encourages ongoing engagement. When subscribers consistently interact with your emails by opening, clicking, and replying, it signals to ISPs that your emails are wanted and relevant, leading to improved deliverability.
- Maintains List Hygiene:
Consistent email campaigning allows you to regularly monitor and maintain your email list’s health.
Removing inactive or disengaged subscribers and updating contact information helps keep your list clean and improves deliverability by reducing bounce rates and spam complaints.
- Reduces Spam Complaints:
Sending emails consistently with relevant and valuable content reduces the likelihood of recipients marking your emails as spam. By providing consistent value and meeting subscribers’ expectations, you minimize the risk of triggering spam filters and harming your sender reputation.
- Improves Predictability:
Regularly communicating with subscribers through email helps strengthen brand awareness and fosters trust and loyalty. Consistent messaging and branding across campaigns reinforce your brand identity and make it easier for subscribers to recognize and engage with your emails.