How can we re-engage less active contacts ?

Re-engaging less active contacts is a crucial aspect of maintaining a healthy email list and maximizing the effectiveness of your email marketing efforts.

  • Segment Your Audience: Divide your email list into segments based on engagement level. Identify contacts who haven’t interacted with your emails recently.
  • Send Targeted Content: Create personalized and relevant content tailored to the interests and preferences of less active contacts. Offer incentives such as discounts, exclusive offers, or freebies to encourage them to re-engage.
  • Resend Emails: Resend your most important emails to contacts who didn’t open them the first time. You can change the subject line or tweak the content slightly to make it more appealing.
    • Send a Re-engagement Campaign: Create a dedicated email campaign specifically designed to re-engage less active contacts. Acknowledge their absence, remind them of the value you offer, and encourage them to take action.
    • Offer Surveys or Feedback Forms: Invite less active contacts to provide feedback on your products, services, or email content. This not only shows that you value their opinion but also provides valuable insights for improving your offerings.
    • Use Social Media: Engage with less active contacts on social media platforms where they may be more active. Share valuable content, run contests or giveaways, and encourage interaction to rekindle their interest.

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