Digital marketing has become the go-to marketing strategy for small businesses and enterprises alike. You’ve probably heard about digital marketing before, but it encompasses many different strategies for businesses.
Digital marketing is a vast umbrella term that covers multiple areas, from SEO to blog writing and distribution channels to budgets. This post will cover everything you need to know about digital marketing, including its benefits, the various types, and how to embrace it in your own business.
Digital Marketing is the use of digital channels to market products. Also known as online marketing, digital marketing promotes brands and connects them to potential customers via the internet. It takes many forms, including:
- Search engines
- Websites
- Social media
- Mobile apps
- Text messaging
- Web-based advertising
Digital Marketing: Key Points
- Digital marketing uses digital channels to promote a product or service.
- Using digital marketing techniques and strategies helps businesses reach their target audience, engage with them, and ultimately convert them into customers.
- Examples of digital marketing include SEO, PPC, social media marketing, content marketing, and leveraging traditional offline media for advertising.
- Offline digital marketing includes out-of-home advertising, TV marketing, and radio marketing.
- Combining online and offline digital marketing is vital to any well-rounded strategy.
- Global digital advertising spending is on course to reach $835 billion by 2026.