Vedakshi

Strategies for Effective Email List Maintenance and Growth

Strategies for Effective Email List Maintenance and Growth In the world of email marketing, success hinges on the foundation of a robust and clean email list. The art of email list management involves a series of strategic actions that are crucial for cultivating a loyal subscriber base. Growing a Loyal Subscriber Base Managing Bounced Emails …

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Gmail and Yahoo Sender Requirements

Gmail and Yahoo: New deliverability requirements in 2024

On 3rd October 2023, Google and Yahoo announced the newly updated sender requirements for those who send mail to Gmail or Yahoo Mail successfully and in volume. Marcel Becker from Yahoo and Neil Kumaran from Google have explained in detail what senders will have to do if they don’t want to find their mail blocked at either mailbox provider. …

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