Email Deliverability

How contents affects Email Deliverability?

The content of your emails plays a crucial role in determining their deliverability. Email service providers (ESPs) and internet service providers (ISPs) use sophisticated algorithms to assess the quality and relevance of email content when deciding whether to deliver emails to recipients’ inboxes or mark them as spam.

Gmail and Yahoo Sender Requirements

Gmail and Yahoo: New deliverability requirements in 2024

On 3rd October 2023, Google and Yahoo announced the newly updated sender requirements for those who send mail to Gmail or Yahoo Mail successfully and in volume. Marcel Becker from Yahoo and Neil Kumaran from Google have explained in detail what senders will have to do if they don’t want to find their mail blocked at either mailbox provider. …

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