Myth 1: If an email is sent, it will definitely land in the recipient’s inbox.
- Truth: Email deliverability depends on sender reputation, content quality, and recipient engagement.
Myth 2: Purchasing email lists is a great way to quickly build a subscriber base.
- Truth: Purchased lists can harm sender reputation; grow your list organically.
Myth 3: More emails equal better results.
- Truth: Quality over quantity; send relevant content to engaged subscribers.
Myth 4: Changing the font color or using certain words can bypass spam filters.
- Truth: Focus on delivering valuable content; spam filters are sophisticated.
Myth 5: Unsubscribes hurt your sender reputation.
- Truth: Unsubscribes are natural; providing an easy way to unsubscribe is good practice.
Myth 6: SPF and DKIM are the same.
- Truth: SPF and DKIM serve different purposes; SPF prevents spoofing, DKIM adds a digital signature.
Myth 7: All email bounces are the same.
- Truth: Bounces can be hard (permanent) or soft (temporary); regularly clean your email list.
Short and concise, these points highlight the key myths and truths of email deliverability.