Myth and Truth of email deliverability

Myth 1: If an email is sent, it will definitely land in the recipient’s inbox.

  • Truth: Email deliverability depends on sender reputation, content quality, and recipient engagement.

Myth 2: Purchasing email lists is a great way to quickly build a subscriber base.

  • Truth: Purchased lists can harm sender reputation; grow your list organically.

Myth 3: More emails equal better results.

  • Truth: Quality over quantity; send relevant content to engaged subscribers.

Myth 4: Changing the font color or using certain words can bypass spam filters.

  • Truth: Focus on delivering valuable content; spam filters are sophisticated.

Myth 5: Unsubscribes hurt your sender reputation.

  • Truth: Unsubscribes are natural; providing an easy way to unsubscribe is good practice.

Myth 6: SPF and DKIM are the same.

  • Truth: SPF and DKIM serve different purposes; SPF prevents spoofing, DKIM adds a digital signature.

Myth 7: All email bounces are the same.

  • Truth: Bounces can be hard (permanent) or soft (temporary); regularly clean your email list.

Short and concise, these points highlight the key myths and truths of email deliverability.

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