Content writing

How contents affects Email Deliverability?

The content of your emails plays a crucial role in determining their deliverability. Email service providers (ESPs) and internet service providers (ISPs) use sophisticated algorithms to assess the quality and relevance of email content when deciding whether to deliver emails to recipients’ inboxes or mark them as spam.

What is google postmaster tool and its uses?

Track and analyze the delivery status of your emails to Gmail users. Monitor the percentage of your emails marked as spam by Gmail users. Verify the proper authentication (SPF, DKIM, DMARC) of your domain’s emails. View the reputation of IP addresses sending emails on behalf of your domain. Receive feedback on user interactions and get …

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What is Microsoft SNDS tool and issues?

Microsoft SNDS (Smart Network Data Services) is a tool provided by Microsoft to help email senders monitor and improve their email deliverability to Outlook and other Microsoft-related email services. SNDS provides insights into the sending reputation of an IP address or a range of IP addresses used for sending emails. It offers data on email …

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How to send bulk email effectively to outlook users.

Opt for reputable email marketing services designed for bulk campaigns. Ensure a recognizable sender name and a legitimate email address. Create compelling and relevant subject lines to encourage opens. Use personalization tokens for addressing recipients by name. Group recipients based on preferences, behavior, or demographics. Include a concise and compelling call-to-action in your emails. Test …

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Email validation tools to check/monitor your sending practice

Offers comprehensive email validation services, including bounce detection and email scoring. Provides real-time email verification with a focus on improving deliverability and sender reputation Enables email verification and domain searches, helping you ensure the accuracy of your email contacts. A tool for bulk email verification with real-time API integration and compatibility with popular email marketing …

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Myth and Truth of email deliverability

Myth 1: If an email is sent, it will definitely land in the recipient’s inbox. Myth 2: Purchasing email lists is a great way to quickly build a subscriber base. Myth 3: More emails equal better results. Myth 4: Changing the font color or using certain words can bypass spam filters. Myth 5: Unsubscribes hurt …

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What is pre-header in email ?Why it is important.

A pre-header, also known as a preview text or snippet text, is a short summary or snippet of text that appears at the top of an email, typically right after the subject line, when viewed in the inbox. It provides additional context or information about the email’s content and serves as a preview for the …

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Why Pruning or Cleaning your Email list is important?

The Power of a Clean Email List in Boosting Marketing Success Cleaning your email list is a proactive strategy that involves removing unwanted elements, ensuring your list remains effective and aligned with your marketing goals. Let’s explore why this practice is crucial for maintaining a positive reputation and achieving marketing success. Cleaning involves getting rid …

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Key Factors Affecting Email Delivery and Email Deliverability

Sender Reputation: ISPs (Internet Service Providers) assess the reputation of the sender’s domain and IP address. A good sender’s reputation is built over time by sending relevant content and having recipients engage positively with your emails. Authentication: Properly implementing authentication protocols such as SPF (Sender Policy Framework), DKIM (Domain Keys Identified Mail), and DMARC (Domain-based …

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Avoiding Common Content Marketing Mistakes

Blogging goes beyond just putting a few words on your website. It’s about grabbing your visitors’ attention by telling interesting stories. These stories could focus on the newest trends in your industry or an upcoming product launch. As a blogger, you also need to think about how your content looks, which pictures to use, and …

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