Project Overview
We provide end-to-end Marketing Automation Software designed to streamline customer engagement, optimize campaigns, and deliver measurable results. Our platform brings together advanced contact management, segmentation, personalized communication, campaign execution, and real-time analytics.
Key Features
- Contact Management & Data Enrichment – Import, validate, and enrich customer data from multiple sources (CSV, API, CRM, ESPs).
- Smart Segmentation – Create dynamic customer segments based on demographics, behavior, and engagement patterns.
- Campaign Automation – Design, schedule, and execute multi-channel campaigns using customizable templates and automated workflows.
- Personalization & A/B Testing – Deliver targeted messages with AI-powered subject line optimization and dynamic content.
- Tracking & Analytics – Monitor open rates, clicks, bounces, and conversions through detailed reporting dashboards.
- Compliance & Security – Built-in GDPR/CCPA support, suppression list management, and enterprise-grade security.
- AI-Driven Insights – Predict engagement with scoring models, optimize send times, and automate content recommendations.
Tech Involved
- Backend: Node.js.
- Database: PostgreSQL
- Cloud Infrastructure: AWS (Amazon Web Services).
- Backend-as-a-Service (BaaS): Supabase.
- UI/UX Design: Figma.
