• Email List Quality

• Permission and Consent

• Email Content

• Personalization and Segmentation

• Craft compelling subject lines.

• Optimize the preheader text for context.

• Test on various devices for mobile-friendliness.

• Avoid generic or suspicious sender details.

Optimize design for different screens.

• Ensure recognizable sender information.

• Include a clear and accessible unsubscribe option.

• Promptly honor opt-out requests.

Aaga