2. Provide a Double Opt-In: 3. Authenticate Your Email: 4. Clean Up Your Email List Regularly: 5. Avoid Email Deny lists and Monitor Reputation: 6. Be Compliant with Internet Privacy Laws: 7. Provide an Email Preference Center: 8. Monitor Email Engagement Metrics: 9. Send Relevant Content: 10. Utilize Spam Checkers:
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Sender Reputation: ISPs (Internet Service Providers) assess the reputation of the sender’s domain and IP address. A good sender’s reputation is built over time by sending relevant content and having recipients engage positively with your emails. Authentication: Properly implementing authentication protocols such as SPF (Sender Policy Framework), DKIM (Domain Keys Identified Mail), and DMARC (Domain-based […]
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Email deliverability and delivery are often used interchangeably, but it’s crucial to grasp the distinction for effective email testing. Understanding these terms is essential for achieving desired outcomes in your email marketing strategy. In essence, email deliverability refers to the percentage of your emails that successfully land in the recipient’s inbox. On the other hand, […]
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