Hard Bounce A hard bounce signifies a permanent failure in email delivery, indicating that no further attempts will be made to deliver the message. It’s a definitive indication that an alternative method is needed to reach the intended recipient. Causes of hard bounce Soft Bounce A soft bounce is a temporary failure in email delivery, […]
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What is a good open rate for emails? The average open rate for email marketing in 2023 ranges from 18%-44%, depending on the industry.
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2. Provide a Double Opt-In: 3. Authenticate Your Email: 4. Clean Up Your Email List Regularly: 5. Avoid Email Deny lists and Monitor Reputation: 6. Be Compliant with Internet Privacy Laws: 7. Provide an Email Preference Center: 8. Monitor Email Engagement Metrics: 9. Send Relevant Content: 10. Utilize Spam Checkers:
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Sender Reputation: ISPs (Internet Service Providers) assess the reputation of the sender’s domain and IP address. A good sender’s reputation is built over time by sending relevant content and having recipients engage positively with your emails. Authentication: Properly implementing authentication protocols such as SPF (Sender Policy Framework), DKIM (Domain Keys Identified Mail), and DMARC (Domain-based […]
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Email deliverability and delivery are often used interchangeably, but it’s crucial to grasp the distinction for effective email testing. Understanding these terms is essential for achieving desired outcomes in your email marketing strategy. In essence, email deliverability refers to the percentage of your emails that successfully land in the recipient’s inbox. On the other hand, […]
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Apple has prioritized user privacy by providing users greater control over their personal information. Apple unveiled Mail Privacy Protection (MPP) as a new feature as part of this endeavor. Users of iOS 15, iPad OS 15, mac OS Monterey, and watch OS 8 are eligible for this capability. What does Apple Mail Privacy Protection do? […]
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On 3rd October 2023, Google and Yahoo announced the newly updated sender requirements for those who send mail to Gmail or Yahoo Mail successfully and in volume. Marcel Becker from Yahoo and Neil Kumaran from Google have explained in detail what senders will have to do if they don’t want to find their mail blocked at either mailbox provider. […]
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