Blog & News
Take a Look at Our Latest
Blog & Articlesa
Gmail and Yahoo: New deliverability requirements in 2024
On 3rd October 2023, Google and Yahoo announced the newly updated sender requirements for those who send mail to Gmail
Strategies for Effective Email List Maintenance and Growth
Strategies for Effective Email List Maintenance and Growth In the world of email marketing, success hinges on the foundation of
Avoiding Common Content Marketing Mistakes
Blogging goes beyond just putting a few words on your website. It’s about grabbing your visitors’ attention by telling interesting
Apple mail privacy protection
Apple has prioritized user privacy by providing users greater control over their personal information. Apple unveiled Mail Privacy Protection (MPP)
Email Delivery vs. Email Deliverability
Email deliverability and delivery are often used interchangeably, but it’s crucial to grasp the distinction for effective email testing. Understanding
Key Factors Affecting Email Delivery and Email Deliverability
Sender Reputation: ISPs (Internet Service Providers) assess the reputation of the sender’s domain and IP address. A good sender’s reputation
10 Tips to stop your emails from going to spam.
2. Provide a Double Opt-In: 3. Authenticate Your Email: 4. Clean Up Your Email List Regularly: 5. Avoid Email Deny
How To Increase The Open Rate Of Your Email Campaigns.
What is a good open rate for emails? The average open rate for email marketing in 2023 ranges from 18%-44%, depending
Types and Causes Of Bounces .
Hard Bounce A hard bounce signifies a permanent failure in email delivery, indicating that no further attempts will be made
What is Spam Trap ?
Ever heard of spam traps? They’re like secret agents in the world of emails, working for internet wizards, anti-spam experts,
Why Pruning or Cleaning your Email list is important?
The Power of a Clean Email List in Boosting Marketing Success Cleaning your email list is a proactive strategy that
9 ways to improve your Open and click-through rate ?
Segment Your Email List : Craft Compelling Subject Lines: Personalize Your Emails: Optimize Email Design: Provide Valuable Content: Clear and
Best ways to craft Email-Contents
Compelling Subject Lines: Personalization: Clear and Relevant Messaging: Engaging Visuals: Segmentation and Targeting: Effective Call-to-Action (CTA):
How to avoid bounces.
Implement Double Opt-In: Regularly Clean Email Lists: Verify Email Addresses: Maintain Consistent Engagement: Monitor Bounce Rates: Use Reputable Email Service
Why Grow Email List Organically?
High-Quality Leads: Better Engagement Rates: Improved Deliverability: Trust and Credibility: Compliance with Regulations: Higher Conversion Rates: Long-Term Relationship Building:
What is Call to Action ?
A Call to Action (CTA) in email marketing is a specific instruction or prompt designed to encourage the recipient of
How effectively can be CTA used?
Effectiveness of a Call to Action (CTA) in email marketing is crucial for driving desired actions from recipients. Clarity and
What is pre-header in email ?Why it is important.
A pre-header, also known as a preview text or snippet text, is a short summary or snippet of text that
Myth and Truth of email deliverability
Myth 1: If an email is sent, it will definitely land in the recipient’s inbox. Myth 2: Purchasing email lists
Email validation tools to check/monitor your sending practice
Offers comprehensive email validation services, including bounce detection and email scoring. Provides real-time email verification with a focus on improving
How to send bulk email effectively to outlook users.
Opt for reputable email marketing services designed for bulk campaigns. Ensure a recognizable sender name and a legitimate email address.
What is Microsoft SNDS tool and issues?
Microsoft SNDS (Smart Network Data Services) is a tool provided by Microsoft to help email senders monitor and improve their
What is google postmaster tool and its uses?
Track and analyze the delivery status of your emails to Gmail users. Monitor the percentage of your emails marked as
What are the impacts of blocklisting?
An IP blacklist is a list of IP addresses that have been identified as sources of malicious or unwanted activity.
How contents affects Email Deliverability?
The content of your emails plays a crucial role in determining their deliverability. Email service providers (ESPs) and internet service
How consistent of email campaigning plays a vital role in email deliverability?
Consistently sending emails at regular intervals helps establish a positive sender reputation with email service providers (ESPs) and internet service
Tips to target B2B customer email
Email marketing isn’t a one-size-fits-all solution. It requires a tailored approach to resonate with your audience.
How effective role antispam service plays in email marketing ?
Antispam services play a crucial role in email marketing by helping ensure that marketing emails reach recipients’ inboxes rather than
How can we re-engage less active contacts ?
Re-engaging less active contacts is a crucial aspect of maintaining a healthy email list and maximizing the effectiveness of your
How feedback loop works?
A feedback loop in email marketing is a mechanism that allows email senders to receive notifications or feedback from email
What is digital marketing?
Digital marketing has become the go-to marketing strategy for small businesses and enterprises alike. You’ve probably heard about digital marketing
Why is Digital marketing important ?
Digital marketing is essential for businesses of all sizes and industries for several reasons: Global Reach: Unlike traditional marketing methods,
The benefits of digital marketing ?
Digital marketing offers a wide range of benefits for businesses of all sizes and industries. Here are some key advantages:
How to create a digital marketing strategy?
1. Define Your Goals: 2. Know Your Audience: 3. Choose the Right Channels: 4. Develop Compelling Content: 5. Set Your
Keywords Research Techniques
In the dynamic world of digital marketing, keyword research remains a cornerstone of effective SEO strategies. By understanding the language
On page SEO best practices-
On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Here’s a
